This value statement is probably the most important aspect you will read concerning the community of companies that share the atp brand. The reasons are very simple; they are what unite us and hold us together because in everything we do we aim to live from our values. They are the things that drive us, define us and mould our business practice, models and lifestyle. In our pursuit of excellence and success we strive to be led by our values and not be driven by our profit margins. Our values can be summarised under three headings: